Media Planning & Support
The motto is to support our clientele to determine the best combination of media to achieve the marketing campaign objectives. The supporting team at Mr.P Media helps in implementing the media plan i.e media buying.
The implementation of media plan requires media buying. Media Buying refers to buying time and space in the selected media. Following are the steps in media buying:
Collection of information: Media buying requires sufficient information regarding nature of target audience, nature of target market, etc.
Selection of Media/Media Mix: Considering the collected information and ad-budget, media or media mix is selected which suits the requirements of both - target audience and advertiser.
Negotiation: Price of media is negotiated to procure media at the lowest possible price.
Issuing Ad - copy to media: Ad-copy is issued to the media for broadcast or telecast
Monitoring performance of Media: Advertiser has to monitor whether the telecast or broadcast of ad is done properly as decided.
Payment - Finally, it is the responsibility of advertiser to make payment of media bills on time.