Product marketing

It is generally defined as the process of promoting and selling a product to an audience. It actually deals with more outbound marketing or customer-facing tasks (in the older sense of the phrase) which mean marketing the product to prospects, customers, and others.

A product market is something that is referred to when pitching a new product to the general public. Here we guide you to adopt the appropriate way to market product, by considering: the product type, customer needs (functional needs), customer type, and geographic area.

Channel Marketing

In business, a “channel” is the pathway through which goods flow from producers to consumers. It is important to consider every point on the path in order to create a full picture of how goods are actually made and sold. Channel marketing involves finding new partners to help transfer goods from producers to consumers. Very few producers actually sell the goods they produce themselves, which are instead sold through an intermediary. Consider the cereal once again. There is no cereal store; producers rely on grocery stores to sell their products.

Direct Marketing

Direct marketing is a promotional method that involves presenting information about your company, product, or service to your target customer without the use of an advertising middleman. It is a targeted form of marketing that presents information of potential interest to a consumer that has been determined to be a likely buyer.

There are many forms of direct marketing, which includes-- Brochures, Catalogs, Fliers, Newsletters, Post cards, Coupons, Emails, Targeted online ,display ads, Phone calls, Text messages